After 10 years of presenting Salvation and Lovechild across the world, from cities as far afield as Rio, Mexico City and New York to Ibiza, Tai Pei, Tokyo and Cape Town, we are back with a jam packed schedule of events in the coming months.
Alex was behind the original concept of the Salvation parties at Café De Paris, London over 10 years ago. Ever since, he has created and produced numerous parties in some of the most iconic venues in London and abroad (Ministry of Sound, Pacha London, Amnesia Ibiza, Heaven Ibiza, Space of Sound Madrid, Cava Paradise Mykonos). Alex has perfected the blend of glamour, opulence and spectacular showmanship that has become the hallmark of his parties. By nurturing and developing the musical talent behind the decks, Alex has introduced many of the djs who are now household names on the London club scene.
Alex has produced parties in most major European cities; with spectacular events in Amsterdam, Paris, Madrid, Rome, Brussels, Cologne, Prague……the list is almost endless.
Watch out for LOVECHILD, the very latest clubbing experience presented by Alex Erfan across Europe.
Hustlaball London was a run away success in 2008 and will be an even bigger affair in 2009 with a complete weekend of parties with collaborations with clubs from London and across Europe. Watch out for Hustlaball Amsterdam soon…
Alex will be touring with the legendary London club Pushca across Europe and Middle east soon
With a team of over 20 collaborators and performers (mainly London based) we specialise in producing events that impress even the most jaded clubber.
Indulge and let Alex put together a package that suits your event/ nightclub; from initial artwork for advertising, booking artists and performers, to producing original décor and give-away cds and gifts.